Designing product experiences at scale
Product Designer with 3 years at Xero, working on pricing, checkout and sign-up across 13 regional markets. Focused on scalable systems, measurable impact and multi-market complexity.
Coming soon
Xero —
Pricing Systems · Research · Experimentation
Scaling Pricing Systems (4 → 6+ Plans)
+5.75% conversion uplift (AU) · +19.4% recommended plan selection · Live across 13 markets
Led research and redesigned scalable pricing systems to support plan expansion without degrading discoverability as complexity grew.
Coming soon
Xero —
Design Systems · Engineering · WCAG 2.2 AA
Multi-Market Design System
+14% sign-up uplift (US/UK) · Live across 13 markets
Contributed to Xero’s WCAG 2.2 AA website design system, delivering reusable pricing and promotional components across regional campaigns.
Coming soon
Xero —
Growth · MVP · Hackathon Winner 2023
Guided Plan Recommendation
97% completion · 93% plan adoption · Scaled to 12 markets
Co-designed Xero's first guided plan recommendation tool during a 5-day global hackathon. Awarded CEO Global Hackathon Winner 2023.
About Me
Mary Truong
I work on the parts of a product that get complicated fastest as a business scales with more plans, more markets, more rules & more edge cases.
Most of my three years at Xero was spent making those systems hold together under constraints across 13 regional markets: pricing, checkout, sign-up and the design system underneath them. I'm equally interested in in-product work where the same complexity shows up.